The Buyology of Sound:The World’s Most Addictive Sounds by Martin Lindstrom
Tuesday, July 6th, 2010All day, every day, we’re surrounded by sound. But did you know that some sounds have a remarkable influence on our brain – and even our shopping behaviour?
Following the release of the ground-breaking book Buyology, keynote-speaker at the Marketing & Innovation Forum Europe 2011, Martin Lindstrom and his New York based team at Buyology Inc., in partnership with global audio identity experts Elias Arts, have used the most advanced neuroscience equipment to test 50 carefully selected sounds, in order to explore how we’re affected by all what we hear every day.
Unser Partner Schober lädt ein: „The Future of Targeting“ – Innovatives Bestandskunden-Marketing für mehr Wertschöpfung
Wednesday, April 28th, 2010Die Schober Group veranstaltet am 04. Mai im Rahmen des Kompetenzforums Geomarketing der infas GEOdaten im Kameha Grand in Bonn ein Marketing Forum mit hochkarätigen Vorträgen aus der Praxis für die Praxis. Es erwarten Sie Lösungen und Best Cases namhafter Unternehmen zu aktuellen Themen aus dem dialogorientierten Multi-Channel-Marketing.
Prof. Hermann Simon, der große deutsche Management-Denker, der im letzten Jahr auch auf unserem Müncher MIF Europe das Publikum begeisterte, wird am 04. Mai in Bonn sprechen und den Fokus seiner Keynote auf das Thema „Hidden Champions des 21. Jahrhunderts – Erfolgsstrategien unbekannter Weltmarktführer“ legen.
Neben dem Vortrag von Prof. Simon hat die Schober Group ein spannendes Programm zusammengestellt, das durch die Kompetenzen namhafter Unternehmen wie unter anderem Tchibo, Telekom, Contnet und Ogilvy vervollständigt wird und zukunftsweisende neue Wege des Targetings aufführt.
Das Marketing Forum findet am 04. Mai 2010 in Bonn statt.
The 2009 TIME 100: Martin Lindstrom Portrait
Monday, March 29th, 2010You know the old saw about half our advertising being wasted but we don’t know which half? Well, now we do, thanks to Martin Lindstrom, a Danish brand consultant and the author of the book Buyology, who took a brave leap into neuroscience to figure out why we buy — or don’t. Using functional MRI and other brain-scanning techniques, he went beyond the flimflam of the Mad Men and measured the minds of more than 2,000 consumers, all observed under the influence of marketing.
VIDEO: Phil Winters (Peppers & Rogers Group) über Customer Experience Management
Monday, March 29th, 2010Phil Winters ist Dozent und lehrt an zahlreichen Fachschulen und Universitäten weltweit. Er ist Autor und Vordenker zum Thema “Customer Intelligence” und als hochkarätiger Referent anerkannt, der sein Publikum begeistert und aktiv in die Präsentation einbindet.
Phil Winters (Peppers & Rogers Group) über Customer Experience Management:
Relationship Marketing 3.0: Marketing’s New Ecosystem, WHITEPAPER by DON PEPPERS
Monday, October 26th, 2009This new complimentary whitepaper by Peppers & Rogers Group and Digital Cement (a wholly owned subsidiary of Pitney Bowes Inc.) discusses how marketers can thrive in a new marketing ecosystem, where power has shifted from companies to consumers. Learn about how social media and mobile connectivity are reshaping marketing, and how to manage the risks and opportunities of emerging communications channels.
This paper also covers findings of the “Relationship Marketing 3.0” survey, conducted among senior level 1to1 Media subscribers. The survey explores marketers current customer relationship marketing practices and challenges.
VIDEO Kevin Roberts interview on FOX BUSINESS – Opening Bell
Friday, October 16th, 2009Exclusive Interview with CEO Worldwide of Saatchi & Saatchi, Kevin Roberts, on changes in advertising and the challenges for brand managers in 2010.
The Fox-interview with Kevin, who will be Keynote-Speaker at our Marketing & Innovation Forum Europe in Munich on 1st and 2nd December, was taken in the Radio City Music Hall in New York during a 5.000 people gathering, where Kevin participated as main speaker together with William Jefferson Clinton and George Lucas.
Kostenloser LIVE-WEBCAST mit Marketing-Guru DON PEPPERS
Wednesday, October 14th, 2009DEN KUNDEN IM MITTELPUNKT
WHEN THE GOING GETS THOUGH… THE THOUGH FOCUS ON CUSTOMERS
Seit inzwischen fast zwei Jahrzehnten ist Don Peppers als einer der führenden Managementdenker und Kundenexperten bekannt, als Bestseller-Autor und Mitbegründer der Peppers & Rogers Group, die „World’s leading customer-focused management consulting firm“, laut The Econmist. The Chartered Institute for Marketing führte Don in ihrer Eröffnungsliste als „einen der 50 einflussreichsten Denker in Marketing und Management heute” auf. Von Accenture’s Institute for Strategic Change wurde er unter die „Top 100 Business Intellectuals” gelistet, während das Business 2.0 Magazine Don Peppers den „führenden Management-Guru unserer Zeit” genannt hat.
Wann: 05.11 – 17.00 Uhr – 18.00 Uhr
JETZT HIER KOSTENLOS ANMELDEN..
Saatchi & Saatchi boss who touches down in Cumbria – Kevin Roberts in Cumberland News
Wednesday, October 14th, 2009A toothy grin, a welcoming hand on the shoulder and a “How y’ doing, mate?” Kevin Roberts: chief executive officer of Saatchi & Saatchi, part-time resident of Cumbria, legendary destroyer of vending machines. Legendary if your trade is advertising, where Kevin Roberts is arguably the biggest brand in the business. The man who revels in his maverick reputation heads one of the world’s most successful ad agencies, leading a team of 6,000 people in 86 countries.
